How to Optimize SEO for Cryptocurrency Sites: 7 Essential Tricks
Regarding cryptocurrencies, what is search engine optimization (SEO)? Do you even require it? SEO is crucial if you wish your Bitcoin website to get more natural traffic that converts.
But SEO for cryptocurrencies is a special animal needing certain knowledge. You not only have to grasp the crypto scene and all-around associated matters. You would also need to have a decent awareness of what SEO is and how to implement it.
Unlike traditional SEO, improving your crypto website for improved search engine results calls for certain additional considerations. I will go over the foundations of the best crypto SEO agency, its advantages, and how to maximize your crypto website for higher ranking.
What is SEO for Cryptocurrency?
Did you know that SEO is usually an overlooked aspect of online marketing strategies in the cryptocurrency industry? Most marketing teams are focused on getting traffic quickly, which can only be done with social media and paid ads. Which makes sense of course!
But you have to improve your SEO if you wish to show up on the SERPs of the search engines.
Why then is this crucial? SEO for cryptocurrencies raises sales, consumer knowledge, and natural traffic. Knowing that a good Bitcoin SEO plan will enable you to sell and promote the goods and services of your company to the target audience, so directing quality traffic to your website.
SEO is an inbound marketing tactic that will enable tremendous expansion of your Bitcoin brand. Though that is quite important, is SEO’s only advantage? Not precisely, though.
You might be aware that instead of emphasizing SEO, brands mostly depend on other paid marketing approaches. Maybe your brand among them is one. On the other hand, if you do it well, SEO for cryptocurrency can boost sales and brand outside your wildest expectations.
Since just a tiny fraction of players in the Bitcoin space concentrate on SEO, always improving your website can help you to keep ahead. SEO allows you to create natural traffic for your website without overspending on PPC and other digital marketing tools.
Rapid Growth of Cryptocurrencies
This is a fascinating bit here. Fidelity research indicates that seven out of ten institutional investors will soon buy a cryptocurrency, such as Bitcoin or Litecoin, for their business or client portfolios. You cannot brush off this statistic.
Furthermore indicating crypto assets, like gold, are here to stay include general acceptance of crypto, the growing popularity of NFTs, and large investments in this sector by private equity billionaires like David Rubenstein. More importantly, the digital currency market is predicted to surge to 2.2 billion USD by 2026. That is amazing. Moreover, the claimed lifetime of the market seems favorable for enterprises and businesses involved in cryptocurrencies.
Many big Bitcoin websites now show first on Google and Bing search results. Maintaining your rating, nevertheless, calls for effort and dedication. Furthermore, you can maximize the search area since cryptocurrencies are still somewhat new and not very common on regular searches. How then should one go about this? Search for cryptocurrencies.
Crypto search engine optimization will help your Bitcoin website to reach its full potential. Would you like to record a share of the roughly 3.5 billion daily Google searches? If yes, investing in SEO for your cryptocurrency website is the best approach available.
The Best Tricks and Techniques for Cryptocurrency SEO
SEO for cryptocurrency is still a comparatively new and dynamic field, and no clear-cut strategies and techniques will work for every brand. However, don’t worry as you can do a couple of things to help your website rank higher in Google search results.
Now that you know and understand the true potential of SEO for crypto, it’s time to get familiar with the best techniques and practices. So, let’s take a deep dive.
1. Keyword Research
The first and maybe most crucial phase in Bitcoin SEO is this one. Knowing what keywords and phrases your target audience or consumers search for online can help you maximize and simplify your website.
Look at the most pertinent and often-used keywords if you wish more natural traffic to your cryptocurrency website. You are sure, not alone, hence avoid concentrating all your efforts on the most used keywords as the competition in this sector is strong. Thus, aim for “how to buy bitcoin in [country] instead of trying to rank for “how to buy bitcoin.”
Do you have a crypto token to promote? Target the following verbs with your token:
- How to buy
- How to trade/swap
- How to mine
- How to sell
- How to stake
- Where to buy
The above are legit questions people ask Google frequently.
When performing keyword research, find relevant keywords and phrases for the crypto market within your niche. This is where a qualified and trained crypto SEO strategist will help you finesse the finer and more intricate details of blockchain SEO. However, on the whole, you must determine:
Focus keywords: This is the word or phrase you want your pages to be found for in Bing or Google. For instance, “blockchain,” “exchange” “Bitcoin” and “Dogecoin”.
Long-tail Keywords: These keywords are specific and are geared toward a cryptocurrency niche. For instance, “best digital currency mining platform.” Note that the longer and more targeted and specific your long-tail keywords are, the simpler it will be to rank for them since there is less competition. Your SEO consultant can provide this information to you.
The right keywords will depend on your niche. For instance, if you offer a crypto portfolio management service, it is advisable to look for keywords, such as:
- Cryptocurrency portfolio management
- Cryptocurrency investment advice
- Cryptocurrency trading strategies
You may use Google Keyword Planner and other tools to help get the ideal keywords you need.
2. Grouping and Distributing Keywords
Depending on your strategy, you can also start with this step. When you already know very specifically what the main topics of your website are (your services, your product categories, etc), you should start with those as the base of your keyword research. You will surround long-tail keywords around each main topic. We call these content clusters. If you don’t know these main topics yet, start with keyword research and find out which keywords can form a group: voila, your content group has just been created.
As a result, keyword grouping is integral to achieving your goals. You can do this tedious and time-consuming job manually or use a tool like Keyword Grouper of SEOScout.
These tools collect and separate your keywords into different clusters and then properly distribute them among various pages on your website, making it easier for your visitors and Google crawlers to find them. Get things done quickly, and properly, and make Google love you. Bingo!
3. Optimize Your Content
Content optimization mostly aims to make sure that the material on your crypto website reaches as many pertinent or target users as possible. Making sure your website contains all the relevant tags, keywords, and metadata will help you do this.
One of the best strategies to quicken your website and increase the ranking of your material on search engines is using SEO writing. Discover how to create interesting material fit for your target audience and readers.
Your goals should be for original, well-researched, interesting, and sufficiently structured writing. This makes your material easy to search as well as appealing to your readers.
Examining the current page performance will also help you to maximize your material. You can maximize for a blog post on the expansion of bitcoin in Brazil ranking first page for “how to buy bitcoin in Brazil,” but ranking for “how to trade bitcoin in Brazil” on the 4th page. Visit your blog post and include a paragraph on trading bitcoin while Brazilian. Add links, cases, how-to guides, etc. As near as you can, make it whole. Two weeks later, check once more to see whether your ranks changed.
4. Get Backlinks From The Crypto Industry
There is no doubt that building links is an efficient and reliable solution to gaining more traffic to your cryptocurrency website. You would say that this increases referral traffic since people could click that link on that other website. But less is true.
A link from another website in your industry is being recognized by Google as a “recommendation”. It is another website that operates in the crypto hemisphere that tells its readers to go to your website. Google values this very highly, so it’s an important ranking factor.
But, while many crypto businesses effectively implement on-page SEO optimization, they often struggle with link building. This is because it is challenging and time-consuming to get backlinks in this niche.
The most effective way to develop a strong backlink profile entails publishing top-quality content, such as posts that other people are inspired to share. Posts with well-researched and in-depth data for example.
But if you don’t have much time and resources, you could also use link-building tools to help you find possible link-building opportunities in the crypto industry. These tools can help you find websites that are relevant to your industry, analyze their backlink profiles, and connect with them by reaching out through their email or LinkedIn profile.
5. Optimize Titles and Headers
The headers and sub-headers on your website play a crucial role in indexing and ranking. You may know that search engines crawl through them to better understand the content within. Title and heading optimization is about making sure your page is easy to digest and quickly scan for information. It brings structure and tells the reader what answers can be found where.
Here is another tip: you should place the focus keywords and phrases in some of these headings (not all!). This will help search engines properly understand your content structure and show the content at the top of SERPs.
6. Speed up Your Website
It is imperative to optimize the speed of your website page, as loading time has a major influence on your readers’ experience. Is it taking too long to load your page? Meh, your reader might just bounce. Google sees that too. So if you’re not offering a fast-loading website, Google might think you’re not offering value.
Optimize images and videos, check if you have too many unminified/uncompressed javascript files, see if you are using too many CSS files per page, etc. A technical SEO specialist can run a technical audit for you and create a report on how to speed up your website.
7. Focus on a Mobile-friendly Design
In this smartphone age, most individuals use their mobile devices and tablets to access their websites. Heck, Google even decided that it’s “mobile-first” these days: your website should be great on mobile devices first.
Ensuring that your crypto website is mobile-friendly means that it displays the content correctly. Your website should be responsive, fluid, and engaging. UX is, again, key.
Conclusion
SEO involves optimizing your cryptocurrency site so that it ranks high on search engine results for relevant keywords. Focusing on valuable cryptocurrency SEO strategies and tactics like keyword research, content publishing, and link building will bring in more sales, establishing you as an authority in the industry.
I know that SEO can be difficult and tricky if you have no idea where to start.
I have a team dedicated to cryptocurrency SEO strategy. Contact me if you want to use the right keywords, link building, a technically optimized website, and content creation that targets cryptocurrency keywords to boost brand awareness and increase sales.
